So you are trying to find out what are the top digital marketing tools for small businesses. A study by the World Bank shows that 90% of businesses are small, and 30 million are operating in just the United States, according to the United States Small Business Administration. When you're building a business, you're probably looking for ways to stand out. The best digital marketing tools and a good marketing strategy will help you achieve this.
In order for you to choose the right tools for you, we have compiled a list of 10 online marketing tools that will give you the edge you need to succeed. I hope this guide should help you select the right digital marketing tools to suit your business needs.
1. HubSpot
In terms of marketing, sales, and CRM software, HubSpot is one of the best tools, HubSpot needs no introduction. Small businesses can benefit from it by becoming more organized, capturing qualified leads, and detecting which prospects are likely to purchase. A free version provides all of the basic functionalities required by these stakeholders.
2. MailChimp
Email marketing software MailChimp is a necessity for businesses of all sizes. This tool is popular and provides several key functionalities, including:
- Email templates
- Website traffic tracking
- Email Tracking
- View success and click-through rates
- Custom Reports
- Complete Campaign Transparency
- Manage Subscribers and Un-subscribers
- It’s free for small companies
3. Google Analytics
The most powerful tool for analyzing websites is Google Analytics. You can track and analyze your website's visitors and their behavior with Google Analytics. The main benefit of Google Analytics is that it helps your business grow. This allows you to create a better customer experience and find new customers based on the information you already have.
4. BuzzSumo
BuzzSumo makes it easy to identify content that resonates with your target audience, saving you both time and money. The tool helps you learn what content works best for different topics and competitors.
5. Hootsuite
Hootsuite is one of the most useful applications for managing social media networks. Today, every small business needs some level of social media presence, and you can control all of your social media platforms from Hootsuite. This tool allows scheduling posts, content curation, analytics, and team management.
6. Canva
Canva is a free and easy use creating custom graphics design tool. Users can create charts, graphs, shapes, and custom fonts using its simple drag and drop system, and there is an option to use it for free or subscribe. Each design you create in Canva is automatically saved. With this, you will always be able to access your designs or past designs.
7. Crazy Egg
Crazy Egg is a data collection tool for understanding your customers through tests. With Crazy Egg, you can track your visitors' behavior and visualize it. Which pages do visitors scroll down the most? How many links are being clicked on by each class of users etc?
8. Ubersuggest
The Ubersuggest shows you keyword search volume, CPC, and competition data for keywords monthly. We know that keyword research is a challenging task, the cost of premium tools can make it very expensive. Ubersuggest can help you also provide useful keyword information search volume, difficulty, etc information.
9. SEMRush
SEMrush is another essential SEO tool that lets you monitor the rankings of priority terms and uncover new terms to rank for as well. With it, you are able to handle SEO, content marketing, competitor research, paid search, and social media marketing all in one place.
10. Zoho Social
Zoho Social is another social media management tool. You can easily manage your brands on social media using Zoho Social. This tool is popular and provides several key functionalities, including:
- Monitor social media
- Reporting/analytics
- Scheduling of posts
- With multi-user collaboration
- Conversion tracking
- Multi-account management
- Customer targeting
- Automated publishing & analytics
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